The Italian brand Giorgio Armani is the most desired brand for Brazilian customers, according to one global survey developed by British company, Nielsen.

The interview listens to 25 thousand consumers in 48 countries and indicates that 37% of the interviewed Brazilians would prefer to buy products of Giorgio Armani’s brand; case money was not a problem. In the second place of Brazilians preference was the French brand Christian Dior, with 28%.

Despite the preference, the brand of luxury more acquired by Brazilian consumers is the American Calvin Klein – acquired by 30% of the interviewed ones. In the second place was the Italian Diesel, with 18%.

The option of the Brazilians for Armani differs from the global preference disclosed by the survey. According to data collected for Nielsen, Gucci is the most desired brand in the world – one in each five consumers affirmed that they would buy products of the brand case money was not a problem.

In the global survey, the French Chanel and the American Calvin Klein occupy the second place, followed for the brands Louis Vuitton, Armani, Dior and Versace.

“The appeal for luxury brands continues to increase – a famous brand is simply something that the consumers, especially those in the emergent markets, have to pay an expensive price”, affirmed the European president of the Nielsen, Patrick Dodd.

In accordance with the global survey, the North Americans are the ones that less consumes the luxury brands – 35% of them had affirmed that they do not buy merchandises of these brands.

BBCBrasil.com