A few post ago I publish an article about the luxurious brands preferred by Brazilian customers if money was not a problem. Some people don’t think is worth to pay a lot of more money just because of the brand.

The research indicates that, despite the taste for luxury brands, only 18% of the interviewed Brazilian consumers had affirmed they buy products of famous brands.

However, 60% of the interviewed ones in Brazil had affirmed they know people who buy merchandises of luxurious brands.

The survey also discloses that 75% of the Brazilians believe that the brands charge an exaggerated price for the products and 63% affirm that the consumers of these products want only projection in the social sphere.

Moreover, only 36% of the interviewed ones in Brazil believe that the luxurious brands are related with products of better quality - close to 32% of the interviewed ones don’t believe in this relation.

Another relevant fact raised in the research on the quality of the luxurious merchandises is the counterfeit market. In Brazil, 13% had affirmed that the counterfeited products and the imitations are as good as the originals.