Most of the people I know would like to leave the job and work for themselves, but I’d guess many of their ideas aren’t viable for a business. In 2006 I had the experience to start a business, I didn’t have any experience at that time then I failed really bad, but I never stop trying. Most likely 80% that persist in the idea and word hard for that is going to success in the future.

In the beginning of the year I was visiting my family in Brazil after four an half years living in USA. When I was talking to my uncle he told me a story he heard in an entrepreneur event he attended. This is the story:

Paul went to have breakfast at this place called “Sol e Mar”, he was sat at the balcony and he started to pay attention at what the manager was doing. For everyone that order a sandwich the manager asked the person if they want an egg on it.

When Paul was ready to leave he called the manager and asked him a question, Why do you ask everyone if they want an egg on the sandwich?. Then the manager answered, since I started asking this question the sales increased an average of R$ 24 per day.

Paul observed that the place was full of people all the time and then asked another question. If the place is full of people all the time does it make any difference for the business? Then the manager answered, R$ 24 per day is equal to R$ 720 per month, R$ 8,640 per year and around R$ 45,000 in 5 years. For sure the profit on the eggs are 200%, so if the eggs for the day cost R$8 the profit will be R$ 16 and in 5 years it’ll result in a profit of R$ 30,000 for the company just because I ask this simple question.

This story shows us what is necessary to make something viable to the business. At first Paul thought that an egg wouldn’t make a difference for the business because the egg was too meaningless based on the total of sales, but he learned that in the long run it would make a huge impact in the business profitability.

Some people do make money very fast, but the majority takes a long time to make it happen. Stick to your idea and work hard to make your dream come true.